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Case study 12 · Sport · Tournament operations

A rooftop pickleball club that used to build brackets by hand now runs whole tournaments from one link.

The Active Co is a rooftop pickleball club. Every tournament meant the same evening of work: a registration list, groups drawn on paper, fixtures in a sheet, scores shouted across the court and standings worked out afterwards.

The founder wrote a brief with one goal — set up a tournament in a few guided steps without designing brackets or sheets by hand. We built the organiser portal, then split a public player, venue and brand app onto its own address so the club's community can find, book and follow.

Client
The Active Co
Industry
Sport · Pickleball
Location
India
Workflow
O · Tournament operations
3

Tournaments run on the portal by 31 August 2026 — 6, 10 and 12 teams, one completed end to end.

1 link

Per tournament: players self-register and spectators follow live standings from the same share link.

2 apps

The organiser portal and a public play app, one shared backend and database.

What we shipped · 6 pieces
01

Guided tournament setup — format, teams, courts — with no bracket to draw by hand.

02

Self-registration through a public share link, with the team list filling as players sign up.

03

Groups and fixtures generated from the entries, live scoring from courtside, standings that update as scores land.

04

A spectator view on the same link: who is playing, on which court, and where the table stands.

05

A public play app at its own address for players, venue partners and brands, with a booking engine that cannot double-book a court.

06

An Android shell around the play app, ready for the store.

01 — The challenge

Every tournament started from a blank sheet.

A club can run a good tournament on paper — once. Do it every month and the same evening repeats: chase registrations on WhatsApp, draw groups, type fixtures, keep scores by hand and work out the standings afterwards. Nothing carries over, and nobody watching knows where the table stands until it is over.

The founder's brief asked for the lifecycle, not a scoreboard: setup, registration, groups, fixtures, live scoring, standings — in a few guided steps.

02 — What we built

The lifecycle in one portal, the community in one app.

The organiser portal went live on 24 July 2026 with the full lifecycle and a public share link per tournament, so registration and spectating need no app install. Three tournaments ran on it in its first five weeks.

By the end of August the public side — players, venue partners, brands — had outgrown the organiser's bundle. In one afternoon it was split onto its own address and repository, sharing the backend and database, with the tournament bundle 28 percent lighter for it. The booking engine holds a court under a row lock so two people cannot book the same slot, and the Android shell wraps the same app.

03 — The results

Three tournaments, twenty-eight teams, one link each.

By 31 August 2026 the portal had run three tournaments — a warm-up with 6 teams, a second season with 10 and a completed 12-team event — 28 teams registered through share links rather than chats. Standings were live for everyone on the roof.

The organiser's evening of sheets is gone. What replaced it is a club that can announce the next event with a link.

Before · After
The Active Co's tournament operations: before vs after the portal
Metric Before After
Registration Chased on WhatsApp Self-registration on a share link
Groups and fixtures Drawn and typed by hand Generated from the entries
Scores and standings Courtside, tallied later Live on the same link
Bookings — Row-locked slots, no double-booking

Running a club's events on WhatsApp and a spreadsheet?

Tell us the format of your next tournament. We'll show it running before you announce it.

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