// Who is WORO
A global IT services firm running six brands across two markets
WORO is an IT services company with a multi-brand portfolio — WORO Global, WORO Media, WORO Digital, Xoxa, and more — operating simultaneously in India and the UAE (Dubai). Each brand targets a distinct vertical. The founder, Harshit Sharma, was scaling fast across markets but lacked the unified infrastructure to match.
The problem wasn't capability. It was coherence. Six brands with no shared web architecture, no paid ads infrastructure, no AI automation layer, and no analytics to see which market was converting. Every brand was an island.
// Why an AI OS
A standard agency engagement would produce one website and a media plan. That wasn't what WORO needed. They needed an operating system — a unified layer that could run all six brands simultaneously, feed leads into a revenue funnel, and be driven by automation rather than headcount. That's what ZeroOne built.
// Client profile
// Tech stack
// 8 Modules — Full AI Operating System
Infrastructure to funnel — every layer owned
6-Brand Website Ecosystem
Each of WORO's six brands got its own landing page with a custom subdomain on the *.dotsai.cloud architecture. Consistent design language, independent routing, deployed and live.
Meta Ads Infrastructure
Two live paid campaigns — one for India (Web Design + SEO services) and one for UAE (AI Agents + Custom SaaS). Campaign structure, creative, targeting, and budget allocation handled end-to-end.
AI Automation Layer
Workflow automation running across all six brands — reducing the manual operations overhead that typically grows when you manage a multi-brand portfolio without a shared process layer.
Revenue Funnel Infrastructure
End-to-end lead routing: ad click → brand landing page → WhatsApp CTA. Separate WhatsApp Business numbers for India (+91 88007 52730) and UAE (+971 55 619 7334) for clean market attribution.
Content Management System
Cross-brand content operations — ensuring each brand maintains its own voice and output cadence without requiring separate teams. Centralised ops, distributed publishing.
Custom SaaS Development
Bespoke product builds for the WORO ecosystem — software designed specifically for the operational and client-facing needs that no off-the-shelf tool was covering.
AI Agent Infrastructure
Automations running without manual intervention — task execution, response handling, and process management across the WORO brand portfolio, 24/7, no operator required per cycle.
Analytics + Conversion Tracking
Per-brand performance visibility — so Harshit's team can see which campaigns are converting, which markets are responding, and where to adjust spend or messaging, without stitching data manually.
// Running paid campaigns in two markets
India and UAE — live and spending
Web Design & SEO
for Indian businesses
Targeting Indian businesses that need digital presence work — web design and SEO services under the WORO brand. WhatsApp-first CTA for fast lead qualification.
AI Agents & Custom SaaS
for UAE enterprises
Targeting UAE-based businesses and enterprises ready to deploy AI agents or build custom software. Higher-value service, separate market funnel, dedicated WhatsApp number.
// What shipping 8 modules actually delivers
From fragmented to unified — measurably
One system, six brands
All six WORO brands run under a single AI operating system. No per-brand tool sprawl, no duplicate ops. One layer manages all of them — infrastructure, content, ads, analytics.
Revenue funnel live across two markets
Paid traffic from India and UAE flows through separate brand-specific funnels with WhatsApp CTA routing. Leads are attributed, tracked, and handed off without manual triage.
Automation without headcount
AI agents run routine tasks across the WORO portfolio without manual intervention. What would require ops hires at this scale runs through the automation layer instead.
Web + SaaS in a single engagement
WORO didn't get websites. They got websites, custom software, ad campaigns, content ops, and analytics. One partner. One engagement. Full stack coverage.
Market-split attribution
India and UAE campaigns run independently with separate budgets, creative, offers, and WhatsApp numbers. Performance per market is visible from day one — no blended reporting that obscures signal.
Compounding infrastructure
Each module built is reusable. Adding a seventh brand to the OS means days, not months. The investment in architecture pays forward across every future WORO product or market expansion.
"We run six brands across India and the UAE — the challenge was never capability, it was coherence. ZeroOne built the infrastructure layer we didn't have: websites, ads, automation, and analytics all running as one system. That's what unlocked the ability to scale across markets without scaling the team proportionally."
// What's next
Build your
AI operating system.
If you're managing multiple products, markets, or brands and the infrastructure hasn't caught up — that's exactly the problem ZeroOne is built for.
Book a call → cal.com/meetdeshani